From “What is a podcast?” to creating a podcast in six months

Published by Ian Wells on

I Love Podcasts

Podcasts are amazing. My hour-long morning run is now filled with learning about online business on Pat Flynn’s Smart Passive Income or improving my diet through That Paleo Show. I love knowing I’ve improved myself physically and mentally before I’ve even dressed the boys or made breakfast.

what-is-a-podcastWashing the dishes is no longer the chore it was because I can fill it with an Aussie history podcast. Hanging up the washing is now twinned with online marketing. Hour-long drives through Royal National Park to get the boys to sleep are no longer the stressful “I should be in the office working” frustration they used to be. They’re business lessons. I love podcasts… and so does my nearly three year old. This is a typical conversation when we get in the car. He can see my phone in its holder from his seat in the back.

Him: “Daddy. Are you gonna listen to a podcast?”

Me: “Probably mate. Do you want to?”

Him: “Yep. Listen to the funny old yellow man.”

I’m wondering what is running through my son’s head as I reverse out of the driveway. Funny old yellow man? On a podcast? At the traffic lights I flick through My Podcasts and see Rum, Rebels and Ratbags. The logo is a portrait of a gray haired 18th century English navy man on a yellow background. Geez, he’s on the ball.

Me: “Is this the one you mean?”. Pointing to it.

“Yes. But now I want to listen to Amy. Different Amy.” “Different Amy” means not the Amy who works at his daycare. He means Amy Porterfield’s Online Marketing Made Easy.

If I don’t put a podcast on, he won’t sleep. He’ll sit awake and keep asking, “Daddy, you gonna listen to a podcast?”

Why do a podcast of our own?

The voice coming out of your MP3 player is an average Joe/Joanne like you and I. There are some phenomenal podcasts out there. I’ve also heard some that I’ve turned off after one minute. Unbearably dull. We hope, at worst, to sit in the middle.

We love what we do. We are passionate about being active, getting outdoors and living an enriched life in nature. We also think we have a story to tell and can interview people well. It helps that my wife is an ex-ABC Radio producer and presenter and understands audio. Me? I just want to speak with people whose lives have been enriched by hiking. Simple.

Our current business, Sydney Coast Walks, is geographically based, meaning only people in or visiting Sydney can be part of it. But podcasts are global. People from around the world can listen, subscribe and download, creating an opportunity to make it sustainable through advertising. A great podcast can be a business with global reach that can be run from anywhere in the world. We like the sound of that. We know it will be a tough slog to build This Hiking Life into a valuable brand but it will be fun. We’ve done it with a service-based business in Sydney Coast Walks and we still love it nearly seven years later. So why not try to create an online business where you talk to people about something you love?

Question: What was the first podcast you ever listened to? What made you keep listening?

Ian Wells

Ian Wells grew up in the southern suburbs of Sydney surrounded by Cronulla surf beaches, Port Hacking River and Royal National Park. He developed a love of the outdoors from an early age. After nearly a decade of travelling the world he returned home to realise his own backyard was as extraordinary as the places he‘d seen. With the advantage of local knowledge and a vision of authentic and environmentally sustainable adventure he founded Sydney Coast Walks in 2009. He also co-hosts a new podcast This Hiking Life with his wife Tara Wells.


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